Resources

Our Core Values

The values that guide how we build, serve, and show up for the recruiting community—on and off the field.

At Recruit Sheets, our values are the foundation of everything we do—they reflect our passion for equity, our belief in the power of sport, and our commitment to the people we serve. They guide every feature we build, every decision we make, and every relationship we form with our community. From our internal team to the families we serve, these values define what we stand for—and how we work every day to close the gap between potential and opportunity.

Core Company Values

These values reflect who we are, why we started Recruit Sheets, and how we show up every day.

1. Purpose over Profit

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What We Believe

We measure success by the opportunities we create, not the money we make. Every feature we build and every family we serve is rooted in our belief that exposure shouldn’t come down to budget—it should come down to potential.

You’ll See This In How We...

  • Build tools that solve real problems—not just boost revenue
  • Turn down partnerships that don’t align with our mission
  • Focus on what will help more athletes get seen

2. Built for the Underdog

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What We Believe

Talent deserves a shot, no matter where it comes from. We create tools that give every athlete a voice—even if they don’t have a spotlight.

You’ll See This In How We...

  • Make our platform easy to access, use, and afford
  • Give visibility to athletes and programs often left behind
  • Share stories that inspire and represent our whole community

3. Keep It Real

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What We Believe

We believe in honesty, humility, and showing up with purpose. Our platform is built on authenticity and trust—not flash or fluff.

You’ll See This In How We...

  • Communicate clearly and stay transparent with our community
  • Celebrate progress while keeping the focus on what actually works
  • Stay grounded in our mission—even as we grow and evolve

4. Do the Work, Earn The Trust

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What We Believe

Trust isn’t given—it’s earned through effort, consistency, and care. We show up every day to prove we’re worthy of the role we play in your journey.

You’ll See This In How We...

  • Provide fast, reliable, and personal support
  • Listen to feedback and use it to improve the experience
  • Take pride in the details—because you deserve nothing less

5. Community Is Everything

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What We Believe

Recruiting doesn’t happen in isolation—it’s a team effort. That’s why we build tools and support systems for everyone involved: coaches, parents, athletes, and recruiters.

You’ll See This In How We...

  • Create space for every voice in the recruiting ecosystem
  • Partner with programs, events, and leaders to elevate the whole community
  • Prioritize relationships as much as results

Customer-Centered Values

These values shape the experience our users have every day—and reflect why athletes, coaches, and families choose Recruit Sheets.

1. PROFESSIONAL TOOLS, WITHOUT THE PROFESSIONAL PRICE TAG

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What We Believe

Elite recruiting tools should be available to everyone—not just those who can afford a premium package. We believe quality and affordability should go hand-in-hand.

You’ll See This In How We...

  • Provide powerful features at accessible prices
  • Offer clean, coach-trusted profiles without extra fees or fluff
  • Help athletes look polished without spending thousands

2. BUILT FOR YOUR GRIND

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What We Believe

You’re already putting in the work. Our platform is here to support that grind—not slow it down. We’re designed to keep pace with your effort.

You’ll See This In How We...

  • Simplify roster-building, profile updates, and event prep
  • Cut hours of admin time into minutes
  • Give you tools that keep up with your schedule, not add to it

3. INFORMATION COACHES ACTUALLY USE

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What We Believe

College coaches don’t want distractions—they want details. That’s why our profiles are built around what recruiters actually look for, not what looks flashy.

You’ll See This In How We...

  • Highlight stats, academics, and links in a clear layout
  • Keep every profile consistent and easy to scan
  • Build based on direct college coach feedback—not assumptions

4. CLARITY YOU CAN TRUST

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What We Believe

In a space full of noise, clarity is a competitive edge. We give parents and coaches transparency, security, and peace of mind every step of the way.

You’ll See This In How We...

  • Restrict contact info to verified .edu recruiters only
  • Notify you when coaches follow your team or athlete
  • Keep everything organized, visible, and secure

5. VISIBILITY WHERE IT MATTERS MOST

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What We Believe

Recruiting doesn’t happen in a vacuum—it happens in real time, on the field or court. We make sure athletes can be seen when and where it counts.

You’ll See This In How We...

  • Provide scannable QR codes and field cards for on-site exposure
  • Enable real-time access to athlete and team profiles at events
  • Make sure you’re always ready when eyes are on you

Why This Matters

These values aren't just internal—they’re built into the platform itself. They shape the experience you’ll have using Recruit Sheets, whether you're an athlete creating your first profile, a coach prepping for a tournament, or a parent trying to make sense of the recruiting world.